Time is money. Money is Power. Without it, our world comes to a grinding halt and the economies of the world cease to exist. The almighty buck…makes me both crazy and disgusted thinking that it rules our lives; instead of things like love and happiness. What if there was no such thing as money? What if the world’s currency was time; and for anything you bought, that time was days, weeks or years taken off your life. Your wages were time added to lengthen your life and allow you to stay young. Would you buy anything if it cost years of your life? Would you rethink your purchases if it meant you would only have a day left to live?
On Saturday, I had the opportunity to head to Yorkdale Shopping Centre to spend some quality mother-daughter time with my mom. We spent most of the day walking the uber expensive shops of Yorkdale, drooling over the sparklies in Tiffany’s and the never ending shoes in the Jimmy Choo boutique, some of it just for shits and giggles to see how much some of it cost.
We strolled through the likes of Jimmy Choo, Tiffany’s, Dior, Chanel and the department store for the wealthy, Holt Renfrew. My mom is a nut for skincare products (she used to buy Payot Paris Skin Care when it was in Canada for $80 a jar in the 80’s/90’s), so what would be more fitting than to stop in at the La Mer booth in Holt’s. We sampled the cream, talked about the brand history with the salesperson and left with a small sample jar and the shock of a lifetime. This is the cream you have heard celebrities singing the praises for its amazing results. At $180 for a 30mL jar (3 mos. of use), it is not for the weak of wallet (or heart for that matter). It got me thinking about two things, 1. A recent post I read about Carrie’s iconic Jimmy Choos from Sex and the City that have seen a 56% price increase since 2003, and 2. I questioned how that pricing was justifiable. It made me contemplate what $180 meant to me, how many hours of work I would have to put in, or what chunk of my sales commission would I give up for a jar of face cream. I want quality products but there is a limit to what I will pay.
It brought me back to the movie In Time; remember the one with Justin Timberlake where everyone has a life clock on his or her arm? If not, here’s the promo synopsis:
Welcome to a world where time has become the ultimate currency. You stop aging at 25, but there’s a catch: you’re genetically-engineered to live only one more year, unless you can buy your way out of it. The rich “earn” decades at a time (remaining at age 25), becoming essentially immortal, while the rest beg, borrow or steal enough hours to make it through the day. When a man from the wrong side of the tracks is falsely accused of murder, he is forced to go on the run with a beautiful hostage. Living minute to minute, the duo’s love becomes a powerful tool in their war against the system.
The premise of the movie was you put in your hours at work and instead of money; you were paid in time added onto your life, usually only enough to survive until the next day for the average worker. Each time you took the bus, bought groceries or shopped for a car, time would be debited from your life. The rich living in New Greenwich kept increasing the cost of living in poorer districts to keep people dying and allowing them to hoard time.
Imagine if the price was….
Car $59 Years,
Fancy Hotel Suite $2 months,
Gourmet meal at a fancy restaurant $2 ½ weeks
Taking a loan from the time bank to get more time cost you 30% interest
Imagine a world where anything you bought took days, weeks or years off your life. You could buy a fancy sports car, or the best clothes, but only enjoy it for a day before you died. Being in debt to the time bank meant you worked to pay off the time you owed, time that you originally loaned out just to survive another day.
What would you be willing to pay? Would you think twice before buying a want instead of a need if it took years off your life?
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