Step Two: Going Minimalist 5 W’s to selling online
I’m off to a great start! I’ve sold $475 worth of stuff since my last “Great Life Sale” post. I’ve used many different mediums (no, not telepathy!) to sell my stuff.
Here’s what’s sold so far: TV by word of mouth/friends help (1 week to sell), Floor mats for 2 different cars on Kijiji (1 day for 1 set and 3 days for the other set).
I still have a car exhaust posted and more items to list. Since I’ve just started doing this, I thought I would start slowly so I that I didn’t get overwhelmed. When you’re working full-time, you don’t have time to respond to too many questions or requests to drop off what you’re selling. When I listed the TV, I had phone calls and emails almost every hour.
How do you sell online effectively? The 5 W’s – tips and tricks to selling online
- Who – buyers want to know who is selling the item. It gives a more personal touch and a sense of security if they know the name of the person selling it. Stick to your first name only!
- What – describe what you’re selling in detail and if there are any imperfections. I usually say “Excellent condition” or “Very good condition”. Do your research and make sure you sell at an appropriate price. If possible, try to be $10 or $20 less than another similar item if you can. It will bring more attention.
- When – give buyers a deadline (a challenge). People respond to a challenge. For example, must sell by end of week or in two days…whatever works for you. Create a sense of urgency for them to buy now.
- Where – give buyers a general idea of where you’re located. Most times people don’t want to drive far or they want you to bring the item to them. The closer you are to them, the less they will try to get the price down and the least amount of distance you have to drive. Remember that your time and gas deduct from what you sell the item for. Important note: When meeting buyers, I always try to meet in a public place like a Starbucks or Tim’s coffee shop. Never at my home!
- Why – People want to know why you’re selling an item. Again, it goes back to “the who”, it gives them security and shows credibility. For the TV, I mentioned that I got another one as a gift and no longer needed this one.
After my first ad experience, I got an idea of the types of questions I’d be asked and was able to incorporate those themes into the next ads I posted. I still have a long ways to go and more online selling tools I can use. I tried Facebook which worked quite well; I had quite a few people respond to the post on my page. The next batch of items will be clothing that will go to consignment stores and crafts/collectibles that I’ll post on Ebay.
I want to get at least another $500-1000 worth of stuff sold by year end to meet my goal.
Have you sold your stuff online? What worked best for you?
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